23 Feb Modern Furniture Marketing
You might not have enough customers for your furniture products in your store. So, you might start asking questions like, “How will I increase the number of sales that I make?’’ To sell your furniture widely, you must come up with a marketing strategy that will meet the needs of your furniture store. This strategy should put into considerations your company size, the revenue that your company generates and the needs of your market.
The furniture industry is very dynamic. New and more innovative products are been pumped into the market each and every other day. Companies have asserted their online presence by tapping into eCommerce. Furniture stores are available almost everywhere. There is tough competition. Situations like this call for the adoption of sound marketing strategies.
There are various methods of marketing which are available. However, it is advisable that you seek the assistance of a marketing consultant. A marketing consultant will asses your strengths and weaknesses and come up with a good strategy on how best you can advertise your commodity. They will raise potent issues like the buying behaviors of the millennials. These are people who were born between 1980 to 2000. The millennials make up almost half of the world’s population right now. They have the biggest buying power.
This article will discuss various strategies which can be used in furniture marketing to improve the sales of furniture stores.
- Digital marketing
90% of the world’s population in this day and age has easy access to the internet via various devices. Right now, people from far and wide can communicate easily and faster than they could have in the past centuries. A good business establishment should take this into consideration and find ways to use it to its advantage.
Digital marketing is an approach to marketing which is done to generate more traffic to an eCommerce site. To get to the final consumer, the digital marketer has several avenues which can be used.
In order to use this platform, furniture stores must improve their online presence. When making a decision on which commodity to purchase, a buyer will most likely look up for the good online. This act will influence the decision of the buyer greatly. Furniture stores which want to boost sales should be visible online. Whenever they visit these sites, what they see there influences their purchase decisions greatly.
There are various methods which can be used to carry out digital marketing. Some of these methods include; affiliate marketing, cost per click and display retargeting.
- Social media marketing.
Social media marketing is almost similar to digital marketing, only that it is done on social media sites, unlike digital marketing which is done on websites and search engines. Social media marketing is a new and very viable way of advertising commodities online. 84 % of millennials are in one social media platform or another. Social media is a good way to establish a relationship with your consumers. Ask them about what they feel in terms of your products. Whenever they purchase the commodity, encourage them to review it. This will establish a good reputation between you and them. It is very likely that they will bring in more people to view your commodities.
When you don’t have sufficient time to go about social media interacting with your consumers, then do not shy from hiring a social media manager. These are individuals who can run social media accounts on your behalf and get to interact with your consumers. Many marketing consultants advocate for this form of marketing because it is engaging.
- Establish loyalty.
It is hard to attract new customers to your businesses. It is equally hard to retain those that you already have won. So instead of looking for a new share of the market, it is advisable to build loyalty among the customers that you already have. Ask for their insights whenever you want to launch a new commodity. Tell them to review the commodities that you sell to them.
After sale services will also go a long way into building loyalty among your customers. Some of the after-sale services that you can offer your customers include; personalized delivery and warranties. These after sale services will improve your reputation to your customers. It is very likely that they will come back again to your store.
- Be compelling and attractive
To win a market share, you must have more compelling features than your competitor. Create a good website. Customer will be attracted to a website which is well managed and easily navigable. You can hire a web developer to design it for you. It should not be a serious website, use the aspect of edutainment. SEO (Search engine optimization) will also help you when it comes to generating more traffic to the website.
When you are doing digital marketing, ensure that you take a good and professional picture of your furniture. These pictures improve the perception of your business. If you can afford it, consider using 3d rendering. This will provide more quality images which will be more eye-catching.
When you apply these approaches, then your furniture store will receive more customers. Ask for professional help from marketing consultants and they will assist you.